My name is Whitney Davis and I am the owner of Ginger Roots Boutique!

Born and raised in Central Texas, I grew up knowing small town, rural, and city life, although I've always considered myself more of a country girl. I'm very fortunate to be from a big Texas family with old school values, those of which I am doing my best to instill in my teenage son! 

After the unexpected passing of my father, life was put into perspective for me... That is when Ginger Roots was born. As Dolly Parton says, "Storms make trees take deeper roots." I decided to leave my job in new home construction and follow my passion for fashion and small town life! 

Named after the fiery personality and hair God gave me, the Ginger Roots Boutique brand is everything that I hold dear... motherhood, ranching, love, music, family, friendship, Texas, small towns and of course, fashion!

I genuinely believe that everyone has a little ginger in them and I think it's time they show it!

From my heart to yours, I pray that GRB speaks to you in a way that no other boutique or brand has before! Happy shopping and God bless Texas y'all!